PENNEYS has opened a huge new Irish store in a seaside town – with 100 new jobs in the area.
The new store, which is worth over €4million, has officially opened its first store in Bray, Co Wicklow, this morning – and it’s the 38th store in Ireland.
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Penneys Bray is the latest in a €250million investment into Ireland business in a ten-year period.
The investment includes the development, relocation and/or refurbishment of its stores across the country.
Minister of State with responsibility for Business, Employment and Retail Emer Higgis has officially opened the new store on Thursday, July 18, at 10am.
She said: “I am delighted to announce the opening of Penneys new €4 million store in Bray, which marks a significant boost to the local economy and the wider Wicklow area.
“This investment will create 100 new jobs, providing valuable employment opportunities within the community.
“Penney’s expansion into Bray with their 38th store, along with their broader investment plans for Ireland, highlights the crucial role that retail plays in fostering vibrant communities across the country.
“This new store, which is a fantastic addition to Bray town centre, is expected to increase foot traffic and benefit surrounding retailers.”
The new store is located in Bray Central and offers a fantastic in-store experience to local customers.
It has 19,600 sq. ft. of retail space across one floor.
It also created 100 extra jobs for the local community as customers can now shop the wide range of summer trends available at Penneys.
Customers can look forward to shopping for everyday essentials across beauty, lifestyle and homeware.
The new store has self-checkout tills alongside traditional tills, making it even easier and quicker for shoppers who are short on time or paying by card.
Penneys Bray also features many clothes made using recycled or more sustainably sourced materials, which is part of Primark’s pledge to create more sustainable products everyone can afford.
And 55 per cent of its clothes are already made using recycled or more sustainably sourced materials, and the retailer is committing to making this 100 per cent by 2030.
Head of Penneys Ireland and Northern Ireland, Fintan Costello said: “We are delighted to finally open our doors in Bray today, welcoming customers and colleagues alike who we know have been eagerly anticipating this new store for some time.
“I’ve seen first-hand all the hard work that’s gone into getting the store ready and it’s been fantastic to experience such a positive reception and feel the love today from the Bray community.
“This new store offers a wonderful experience for our customers, with a fantastic selection of products including fashion, essentials, beauty, lifestyle and homeware.
“We have invested more than €4million in Penneys Bray, demonstrating the confidence and commitment we have in our home market, and we are proud to continue to play our part in supporting Irish towns and communities.”
Lisa Rocca, CEO of Oakmount – Bray Central Developer, added: “We want to extend a huge welcome to Penneys and all their wonderful customers to Bray Central.
“There is so much excitement and anticipation about the opening and we are so proud that such a fantastic Irish retailer and success story is now opening in Bray.
“We wish everyone many happy shopping and visitor experiences at Bray Central.”
Penneys opened its first store on Mary St in Dublin, 55 years ago this summer and with the addition of Bray, now has 38 stores across 21 counties in the Republic of Ireland.
Operating as Primark internationally, the retailer has over 440 stores across Europe and the US.
Primark is also accelerating the pace of its international expansion, with ambitions to reach 530 stores by the end of 2026.
And earlier this summer, Primark entered its 17th market, opening its first store in Budapest, Hungary, and this week it opened its 25th US store in Virginia.
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