Embracing zeitgeisty models like Nicola Coughlan, Kim Kardashian’s brand has outpaced fusty Vogue to become the cultural archive of the moment — and put ‘positive’ shapewear at the centre of the fashion industry
“If you’re doing a Skims campaign, you are going to get exposure to probably the largest amount of eyeballs you can imagine, versus any other brand.” Bridgerton star Nicola Coughlan models for Kim Kardashian’s shapewear brand Skims
Posing before a backdrop of oversized blooms, her blonde waves falling around her, a luminous Nicola Coughlan models a series of body-hugging slip dresses in soft pastels.
Shot by the visionary photographer Elizaveta Porodina, the pictures capture the Galway actress in a dreamy glow. Reminiscent of a romance novel cover come to life, it’s actually an ad for Kim Kardashian’s shapewear brand Skims.
