Opened on Friday (11 October), New Balance’s new retail concept store is the first of its kind in Ireland, and features warm beige and grey interiors and central seating areas.
The sportswear brand introduced the retail concept last year, opening a 2,368 sq ft space in Westfield Stratford City shopping centre on 22 September, and has continued the rollout in Edinburgh’s St James Quarter and Manchester’s Trafford Centre.
New Balance general retail director Marco Alves said: “The opening of our Dublin store is another exciting step as we launch our new premium retail concept in Europe.
“It’s all about building meaningful connections with our customers. This space reflects our commitment to craftsmanship and performance, and we can’t wait to share it with the people of Ireland.”
