New Balance launched a new retail store in Dublin, marking a first for the brand in Ireland.
- The Dublin outlet features warm beige and grey interiors, enhancing the shopping experience.
- This Dublin location follows previous store launches in the UK, including Stratford City and other major centres.
- The company’s retail strategy focuses on building meaningful connections through its premium retail concept.
- General Retail Director Marco Alves emphasised the store’s commitment to craftsmanship and performance.
New Balance has unveiled its pioneering retail format in Dublin’s Grafton Street, representing the brand’s initial entry into the Irish market with this concept. Known for its dedication to innovation and consumer engagement, New Balance has crafted a space that invites shoppers to explore its offerings in a setting characterised by stylish and serene beige and grey tones.
This new Dublin store is a continuation of New Balance’s retail expansion, which began with a 2,368 sq ft store in Westfield Stratford City in September last year. The roll-out has also included strategic locations in the UK such as Edinburgh’s St James Quarter and Manchester’s Trafford Centre, reflecting the brand’s commitment to enhancing its presence across Europe.
The store design is a testament to New Balance’s strategy of fostering strong consumer relationships. By integrating comfortable seating areas, the space not only highlights the brand’s products but also reflects an ethos of community and connection, which is central to New Balance’s retail approach.
Marco Alves, New Balance’s General Retail Director, highlighted that, “The opening of our Dublin store is another exciting step as we launch our new premium retail concept in Europe. It’s all about building meaningful connections with our customers. This space reflects our commitment to craftsmanship and performance, and we can’t wait to share it with the people of Ireland.” These remarks encapsulate the brand’s vision and underscore their dedication to both quality and customer interaction.
The Dublin store launch solidifies New Balance’s strategic expansion into Ireland, furthering its European retail growth.
