New Balance has opened a new premium concept store at 104 Grafton Street in Dublin, showcasing its top-end ‘Made in UK’ and ‘Made in USA’ trainers.
It is also carrying the brand’s core lifestyle and performance ranges for both style conscious shoppers and performance driven athletes, as well as popular models like the 9060 and 530.
The store interior has been designed around a central seating area. It blends visual merchandising and storytelling that highlight the origins and makers behind select products, with “carefully curated” collections.
Marco Alves, General Retail Director at New Balance, said: “The opening of our Dublin store is another exciting step as we launch our new premium retail concept in Europe.
“It’s all about building meaningful connections with our customers. This space reflects our commitment to craftsmanship and performance, and we can’t wait to share it with the people of Ireland.”
There will be an in-store event to celebrate the opening on 19 October from 12-5pm, with a coffee bar, DJ, and the opportunity to win a printed illustration from a local artist.
