A stellar line-up including The Streets, Art of Football and Willy’s Pies is coming to town next weekend to bring the Premier League to life for Irish fans!
It is the latest activation event in Guinness first season partnership with the Premier League. and the kick off of a new campaign ‘Guinness Time’.
The event will take place in the Bernard Shaw pub in Dublin with UK hip-hop and garage sensation The Streets topping the bill.
“Apparently only 300 people can get into this upcoming gig in Dublin, which is not a lot,” said the band’s Mike Skinner. “We’ll see you at the Bernard Shaw, let’s make sure the craic is 90.”
Hosted by former League of Ireland and FAI player Vanessa Ogbonna, the Guinness Time launch event will celebrate football and the connections it forges across communities. Whether it’s the ritual of the pre-game pint in the pub or getting deep into half-time analysis with your mates, Guinness is bringing people together to share in the passion of the Premier League.
The event is being billed as a celebration of the world’s most exciting league though fans of Shelbourne, Shamrock Rovers, St Pat’s and Bohs, all within kicking distance of the pub might disagree.
Art of Football, who has just announced a range of Guinness inspired apparel, will be lending its weight to the event by curating a pop-up exhibition of Irish art to be hung on the walls of The Bernard Shaw.
Artists including the likes of Conor Nolan, Fiona McDonnell and David J McMillan were tasked with representing some of the greatest moments in Football history, in their own unique style.
“We are delighted to be celebrating the Guinness partnership with the Premier League at this ultimate football event in The Bernard Shaw,” said Alan McAleenan, Guinness Marketing Director.
“The pub is at the heart of Irish culture, and for football fans it’s the home away from home. We’re thrilled to be bringing it all together with Guinness Time.”
Throughout the day, there will also be tunes from Dublin’s DJ Mango, a pop-up vintage football jersey market by 35 Vintage and epic spot-prizes from Art of Football.
The Sport for Business Membership comprises nearly 300 organisations, including all the leading sports and sponsors, as well as commercial and state agencies.
