Open AI, the parent company of ChatGPT, is teaming up with Dublin City Council to showcase the potential of artificial intelligence (AI) to enhance and support the tourism industry.
A new tool will be developed to demonstrate the potential of generative AI to support unique, bespoke experiences for visitors to Dublin instead of using generic to-do lists.
The collaboration will also see a hands-on workshop being held for leaders of smart tourism destinations across the EU this September in Dublin.
The session will explore how AI can be used in various aspects of tourism, including city promotion, destination branding, tourism engagement, and itinerary planning.
“We are delighted to partner with OpenAI to support Dublin and European cities to realise the potential of AI to transform tourism experiences and offerings,” said Lord Mayor of Dublin Daithí de Róiste.
The collaboration with OpenAI comes as Dublin accepts the title of European Capital of Smart Tourism for 2024.
“Our advanced AI technologies, including GPT-4, have the potential to revolutionise how people explore and experience destinations,” said OpenAI’s Vice President of Global Affairs, Anna Makanju.
“We look forward to working together to create innovative solutions that will benefit visitors and cities alike,” Ms Makanju said.
