Iceland Foods has added concessions to two Dunnes Stores locations in Dublin as the company expanded its partnership with Ireland’s top retailer, the Grocer reported yesterday.
Concessions stocking a selection of Iceland’s own-label products have opened in Dunnes Stores at the Square, Tallaght and Point Village – both in Dublin.
Iceland already supplies a selection of its exclusive partner brands to around 80 Dunnes locations, but the new concessions are the first locations with Iceland’s own-label products on sale.
The retailer closed in Ireland last September when its parent company – Merton Stores Ltd – entered liquidation.
The Journal reported at the time that staff in Blanchardstown, Portlaoise, Fingal, Limerick and Shannon closed unexpectedly with reportedly as little as 15 minutes notice.
These closures did not impact Iceland stores in Northern Ireland, however.
This partnership with Dunnes will see the return of a number of cupboard staples for Irish shoppers, as well as products from Iceland’s exclusive brand partnerships with Sides, Greggs and Slimming World.
Announcing the partnership expansion on LinkedIn, the company said, ‘This marks our exciting relaunch into the Irish market, where we’ve proudly been supplying some of our exclusive brands to Dunnes Stores for some time.’
Speaking about the return to the Irish market, Iceland Foods international and partnerships director Justin Addison said, “We’re thrilled to be partnering with Dunnes Stores to give Irish customers the opportunity to shop our incredible deals across a range of everyday products, and our Iceland exclusive brands that have proven a hit with our UK customers.
“Customers can enjoy a variety of big-name brands at affordable prices.”
Read More: Dunnes Stores Holds Top Spot As Back-To-School Boosts Irish Retailers – Kantar
