Support is what FBD Insurance do, and FBD has proven that again by making seven Irish business owners the new faces of their latest campaign. Realising that SMEs make up 98% of the Irish business landscape, and knowing that many face advertising challenges, FBD Insurance teamed up with The Public House and PHD Media to deliver a big advertising support package, for these small businesses, nationwide.
Businesses featured included a bridal boutique in Adare, a coffee roastery in Dublin, a forecourt retail unit in Donegal, an online organic supermarket, and three eateries in Sligo, Cork and Waterford. All businesses were given national media coverage in the forms of a 30” radio spot package on their local station, and high-impact billboard in their nearest town. They also received press ads in local editorials and a range of photography and copy assets for their promotional use. The total package awarded to each business exceeded a value of €20,000.
FBD Insurance has gone one step further and secured Ireland’s largest format OOH placement – a 240-sheet billboard in Dublin – showcasing all the businesses in the campaign. All business owners featured are existing FBD customers, some new, some who have renewed for years. More importantly, each business owner represents the thriving business community from their respective parts of Ireland.
FBD Insurance has been activating its ‘Support. It’s what we do.’ platform for the last five years, with the help of The Public House and PHD Media. This latest campaign adds to the brand’s dedication to providing the best service and support within the commercial insurance category.
Sharon Treanor, head of marketing at FBD Insurance, added, “Customers and communities across our 34 branches nationwide are at the heart of everything we do at FBD Insurance. We are always ready to support customers and are delighted to take this support one step further through the launch of this targeted advertising package which we hope goes some way to assist businesses through the current cost of doing business challenges. Advertising is a key way for businesses to tell their story and reach new customers but can often be overlooked during challenging economic times. We look forward to seeing our customer stories featured nationwide as part of this campaign and are confident that this support will positively impact their business growth journey.”
Associate creative director at The Public House, Mikey Curran said of the campaign, “Creatively, we wanted this campaign to feel more like it belonged to the business owners than FBD. We believe we struck the right balance and made sure the local entrepreneurs were given the status they deserved. Ultimately this is still an ad for, and a testament to FBD’s commitment to supporting enterprise all over Ireland.”
The campaign by The Public House continues a successful year for the growing independent creative agency whose roster of clients includes Kahlúa, Redbreast, EPIC The Irish Emigration Museum, and of course, FBD Insurance. The Dublin ad agency based just off Clanbrassil Street is known for its strategic rigour and creative edge that delivers for its clients, with a principle that ‘Boring Doesn’t Sell’.
