Vogue Williams’ fitness business has run out of steam a mere 15 months after it launched in a blaze of publicity.
Exercise enthusiast Vogue dived head first into the lucrative world of online fitness space with the launch of FlexiFit, a virtual personal training platform.
In May 2023, influencer and presenter Vogue, along with personal-trainer-to-the-stars Dubliner John Belton, registered Flexi Fitness Limited with the UK Companies House.
In the same month Flexi Fit shot out of the blocks with a slick promotional video, shot in an exotic location as mum-of-three Vogue demonstrated her daily workout regime.
As part of the glitzy launch video, Vogue showcased her rigorous workout regime on a €159 art deco yoga mat designed by her former flame Maser.
FlexFit was marketed as a digital fitness arena where – for a monthly subscription fee – users could virtually follow Vogue’s exercise routine under the guidance of the fitness aficionado’s personal trainer.
But it appears that Flexi Fit has run its course – as last October – just 15 months after the business launched, Vogue, who is based in London her Dublin fitness trainer business partner John Belton signalled their intention to shut their joint efforts.
A notice published in the UK Gazette announced that the pair were voluntarily dissolving the company.
The pair then duly informed the registrar of companies they were winding down the business.
But as one venture runs out of steam podcaster Vogue has announced she had landed a new TV presenting gig in the world of home renovations.
The 39-year-old is set to co-present the new season of Hello Sunshine’s Renovation Rescue, which airs on Channel 4. Vogue’s co-host will be heating and plumbing engineer and former Love Island star Luke Mabbott.
Vogue and Luke will help homeowners in need of help to finish off their dream build.
The TV show is in its second series, with former X Factor star-turned-presenter Stacey Solomon fronting the first series.
