HomeSportsFM104 and Dublin GAA announce new media partnership

FM104 and Dublin GAA announce new media partnership

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Graham O’Toole (FM104), Cian Murphy (Men’s football), Grace Kos (Ladies football), Vivienne Nagle (Managing Director FM104 & Q102), Aine Rafter (Camogie); Photo: Paul Lundy/John Kirwan, Sports – Events Photography

The two iconic Dublin brands are coming together to champion local sports and communities.

Dublin GAA and FM104 have teamed up to announce their new partnership, with FM104 becoming the Official Dublin GAA Media Partner.

The collaboration brings together two organisations that have a deep connection with the spirit and pride of Dublin, reinforcing their commitment to the local community, sport, and entertainment.

As Dublin GAA’s official media partner, FM104 will play a key role in promoting and amplifying GAA events and news across Ladies and Mens Football, Hurling and Camogie.

FM104 will ensure that fans across the city and beyond stay connected with their favourite teams and the sport they love.

“Both Dublin GAA and FM104 are rooted deeply in the fabric of the city and share a common purpose: to inspire and engage the people of Dublin,” said Vivienne Nagle, Managing Director at FM104.

“We are proud to partner with such an iconic organisation that mirrors our dedication to Dublin’s vibrant community and strongly aligns with FM104’s brand values. We look forward to connecting with GAA clubs across Dublin in the coming weeks and months as the official media partner of Dublin GAA”, she added.

(Photo: Paul Lundy/John Kirwan, Sports – Events Photography)

FM104’s coverage will feature dedicated on-air segments and social media coverage highlighting Dublin GAA news, events, and fixtures. This will include on-air sponsorships supporting key Dublin GAA moments, bringing fans closer to the action.

There will also be live activations at key fixtures in Parnell Park and ticket giveaways, providing listeners with opportunities to attend major games and events. Throughout the season, our on-air coverage will include dedicated previews and roundups every Friday and Monday, along with extensive coverage of the games at the weekend.

“FM104 has been a voice of Dublin for decades, and we are delighted to partner with a trusted media brand that shares our values and dedication to the community,” said Tomás Quinn of Dublin GAA.

“Together, we aim to elevate Dublin GAA and bring fans closer to the excitement of our games,” he added.

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