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Images of the Day: Bringing local to life at Dublin Airport Duty Free

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Our regular feature, brought to you in association with Duty Free Global from Ireland, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.

IRELAND. Today’s selection of images comes from ARI-operated Dublin Airport Duty Free, as The Moodie Davitt Report President Dermot Davitt took his first flight of 2025 from the Irish capital in recent days.

The spirits & wines section at Dublin Airport Terminal 2 remains a haven for Irish brands large and small, mainstream and niche, all championed as ever with verve by the travel retailer.

Value is a key category driver for spirits at Dublin Airport, with the enhanced duty-free allowance for UK-bound travellers (right) prominent in ARI messaging. The main T2 store promotes Irish brands large and small and reflects the latest drinks trends. 

Although early in the day the T2 store was busy with visitors sampling across categories from gin (led by the premium Drumshanbo Gunpowder brand) to Irish whiskey. The Disaronno International-owned brand Busker Irish whiskey was on prominent display at The Irish Whiskey Collection tasting bar, with strong interest among departing Americans in particular in the offer.

The elegant Drumshanbo Gunpowder gin display, above, is one of the most memorable features of the T2 outlet

The broad Irish selection in whiskey continues to reflect the vibrancy of that category amid a series of distillery openings and expansions nationwide, but there’s a lot more to the store from the value ranges across vodka and gin, with the four-bottle duty-free offer to UK-bound travellers a staple of airport promotional messaging.

Sazerac brands such as Buffalo Trace and Eagle Rare (represented in travel retail by our Images of the Day partner Duty Free Global) sit neatly in a front of store position as part of the growing American whiskey category

It’s also a welcome sight to see a hot category such as American whiskey prominently presented, with a varied offer led by Jack Daniel’s and Jim Beam but also encompassing Buffalo Trace, Eagle Rare, Heaven’s Door, Basil Hayden and a new addition in Angel’s Envy.

It’s a signal that while Irish brands dominate, as they should here, demand for other whiskies is being well recognised and appropriately satisfied as part of the mix. ✈

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