Lidl have launched their own Irish brand of skincare called “Ár Ocean”.
The supermarket giant has established a partnership with Mayo-based ULTRAPURE Laboratories, representing a new supply deal worth €1m for the Ballina business.
The deal will see four new permanently listed Ár Ocean products across Lidl’s 220 stores on the island of Ireland.
A family-run business with a team of 20 employees, ULTRAPURE Laboratories is an award-winning producer of Guaranteed Irish and natural muscle recovery, skincare, and wellness products, with recent accolades including the ‘Home and Lifestyle’ award at the 2024 Guaranteed Irish Business Awards and bronze in the ‘Rising Star’ category at the 2023 Family Business Awards.
The partnership has seen the new products under development for almost two years, with the use of sea minerals and Irish moss from the Atlantic.
Lidl say that the new Ár Ocean skincare collection has surged ahead in the satisfaction stakes within a recent consumer research study that was conducted on their behalf by the Evoke Sampling and Survey Panel.
94% of respondents said they would recommend Ár Ocean products to a friend and 96% of respondents said they were satisfied with the products.
The skincare range includes a purifying cleanser (€3.49), nourishing moisturiser (€4.99) and hydrating eye-cream (€3.99) and face serum (€4.99).
“Our ambition for this collection is to provide customers with a quality, premium product at a low cost,” said Emma Nolan, Buyer at Lidl Ireland and Northern Ireland.
“For us, the partnership further demonstrates our commitment to supporting Irish producers, with €1.6bn procured last year from Irish suppliers and business partners.”
“As one of the leading cosmetics manufacturers in Ireland, we’re thrilled to partner exclusively with Lidl Ireland on a brand-new skincare range which perfectly captures the transformative properties of Irish sea moss and minerals for a luxurious, premium feel,” said John Dempsey, Owner of ULTRAPURE Laboratories.
Photo: Pictured (L-R) on Bertra Beach, Co. Mayo is John Dempsey, Owner of ULTRAPURE Laboratories and Emma Nolan, Buyer at Lidl Ireland and Northern Ireland. Pic: Michael McLaughlin
