LIV Golf has officially debuted Any Shot, Any Time — a highly innovative live broadcast experience for golf fans available exclusively on the LIV Golf + app. The new feature, successfully launched during LIV Golf Andalucía at Real Club Valderrama, gives fans the ability to select exactly which golfers, teams or groups they want to watch at any given time, driving new engagement and innovation for the sport.
The official launch of Any Shot, Any Time offered access to each of the nearly 11,800 strokes played throughout the three-day competition in Spain, which saw a historic double playoff finish in the team and individual competitions won by Fireballs GC and captain Sergio Garcia. Any Shot, Any Time will continue to be available with this week’s LIV Golf UK by JCB at JCB Golf and Country Club starting with Friday’s first round, which tees off at 2:15 p.m.
“Any Shot, Any Time is another example of LIV Golf delivering what golf fans have long asked for,” said LIV Golf Chief Media Officer Will Staeger. “Enhancing the viewer experience is our broadcast team’s top priority, and that means giving fans the ability to watch and interact with the product like never before. This innovation will revolutionize how golf is consumed and exemplifies LIV Golf’s commitment to bringing the sport into the future through technology.”
The Any Shot, Any Time feature is built using Google Cloud’s Vertex AI with support from PMY Group and began beta-testing in March during LIV Golf Jeddah. The feature now includes expansion from a web-only version to full deployment on the LIV Golf + app across web and handheld devices, including Apple and Android. It also includes a callback option with all player shots being available for replay at any time with the simple click of a button, with searchable on-demand highlights from any round of any LIV Golf tournament to be available in the future.
“Our league has been on the forefront of reaching new and younger audiences and that is a commitment that will never end,” said LIV Golf Senior Vice President of Worldwide Production James Watson. “This new viewing experience builds on our mission of advancing the boundaries of technology in sports broadcasting, creating a dynamic viewer experience for new and old golf fans, alike. Providing fans and the general public with exciting products like Any Shot, Any Time is what LIV Golf is and will always be about.”
LIV Golf UK by JCB marks the League’s 11th event of 2024 and inaugural appearance at the prestigious JCB Golf and Country Club. The races for the 2024 LIV Golf Individual Championship and Team Championship are hitting the home stretch with only three events remaining to secure points towards the final individual standings and the title of 2024 LIV Golf League Individual Champion as well as team seedings for the 2024 Team Championship.
Utilizing Any Shot, Any Time, fans can closely follow the League’s world-class field featuring 14 major champions and many of the sport’s biggest names: Bryson DeChambeau, Jon Rahm, Brooks Koepka, Cameron Smith, Dustin Johnson, Phil Mickelson, Sergio Garcia, Joaquin Niemann and many more.
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