The start of the English Premier League season is a key marketing moment for betting companies for whom the tournament is now the main driver of both new accounts and betting turnover.
Gone are the days when it was horse racing that commanded the bulk of betting companies marketing spend.
Boylesports ‘Rain’ ad has been on heavy rotation on channels in Ireland over recent days and it will now be joined by a specific TV campaign from Livescore Bet, targeting Irish bettors where regulations remain more liberal than most other countries in Europe, at least for now.
Created by creative agency Amigo Partnership, LiveScore Bet’s TV ad takes viewers on a journey into the world of Total Betting, seeking to showcase the LiveScore brand’s 25-year heritage of fuelling fans’ passion for sport with a “simple, insightful, live and rewarding offering.”
LiveScore Bet has partnered with Sky Sports to ensure the ad will feature around top-tier sports broadcasts, including English football, major golf tournaments, Premier League darts and additional entertainment content.
In line with existing codes and regulations, the package encompasses both linear and on-demand platforms, reaching an estimated 1.5 million male viewers throughout the season.
In addition to Sky Sports, a package has been secured with RTE. This includes advertising around 22 European Championship free-to-air matchdays, covering all knockout games as well as the Final, enabling substantial audience figures, reaching approximately 40% of LiveScore Bet’s target demographic in Ireland.
LiveScore itself has the rights to broadcast the non free-to-air games from the Champions League in Ireland.
Here is what you’ll be seeing a lot of then over the next nine months or so.
Sport for Business, in partnership with Lidl Ireland and AIG, will hold the 2024 Sport for Business Women in Sport Conference on Thursday, November 28th, one of ten events currently planned for the remainder of 2024.
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