Mango boosts Ireland business with Dublin revamp and Man launch

Fashion giant Mango has strengthened its presence in Ireland with the upgrade of its flagship store in Dublin while also introducing its Man line.

The Spanish retailer has just reopens its 1,300 sq m store on Henry Street, Dublin’s main shopping street, featuring the Mediterranean-inspired New Med concept “which embodies the spirit and freshness of the brand”. 

The store offers ranges across Woman, Man and Kids, becoming the first in the country to stock the menswear collection.

The renovation is part of Mango’s ‘4E 2024-2026 Strategic Plan’, which aims to “reinforce its differentiated value proposition with a strong expansion drive and by improving sales in its existing store and on its online channel”, it said.

Within the store refurbishment, Mango has created a new fitting room area, increasing its size to make them more functional, while equipping them with adjustable lights.

New technologies and services have also been added to improve the customer shopping experience, such as a specific click & collect zone, Recycling Boxes, where customers can deposit used clothing and footwear to give their garments a second life; and RFID technology for better stock control.

Mango closed 2023 with 18 points of sale in Ireland, as well as a digital presence through its own online channel and other marketplaces.