A new social experiment has shown that consumers can make better choices by refusing to pay more for the same product or service.
48 Mobile carried out the social experiment at Dundrum Town Centre.
It consisted of two identical coffee trucks, one green and one red, both offering the exact same coffee menu.
Coffees were even served by identical twins Joe and Colin Whyte.
The only difference between the coffee trucks was the price.
The green truck sold its coffee for €1.29 while the red truck sold its coffee for €4.00.
93% of shoppers chose to purchase a coffee from the green truck for €1.29.
48 Mobile illustrated that common sense can prevail with shoppers refusing to pay more for the same product or service.
The network is currently offering unlimited 5G data, 5000 minutes and 5000 texts with no long contracts for as little as €12.99 per month.
