SHOPPERS were left stunned on Tuesday evening as a blanket of “snow” was dusted on Dublin’s famous Grafton Street.
The unexpected winter wonderland was part of the Marks & Spencer Christmas offerings launch event which was designed to get everyone in the festive spirit.
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Marks & Spencer celebrated the launch of its Christmas offering by surprising onlookers with the white stuff coming down on the busy Dublin street.
The retailer took to Instagram to share with its followers the success of the launch event.
They wrote: ” It’s official, Christmas has arrived!
“We kicked off the festive season in our Grafton St store with a truly magical evening.”
Marks & Spencer also thanked its partners who helped make the event a success and Fashion Stylist Catherine Condell, who styled the fashion show for the retailer’s fans.
They added: “What a way to get everyone in the festive spirit!”
Meanwhile, M&S has also unveiled its Christmas food ad featuring TV comedy legend Dawn French – and it’s the first in a six-part series.
The retailer is kicking off the festive season with the launch of the video through its social media channels on November 4.
The seasonal ad, which The Sun can exclusively reveal for the first time, sees the return of the iconic Fairy, voiced by none other than Dawn French.
And in a plot twist, the much-loved actress is making her on-screen debut in the video, created in-house.
The 90-second long ad starts with French walking through a fairy light-bejewelled street before arriving home.
She sits down at the sofa surrounded by decorations that still haven’t been put up, dejectedly pronouncing: “So much to do.”
Within seconds, the iconic Fairy character emerges from a cardboard box on the floor offering her magical services to French’s shock and astonishment.
It’s not long before French’s neighbours are knocking at the door waiting to be let in for a festive gathering.
MAGICAL CHARM
Luckily, the Fairy works her magical charm and within a few swooshes French’s home is transformed and her living room table suddenly laden with food and drink.
French quips “that is reasonably impressive” before opening the front door to her guests and partying the night away.
The advert is the first in a series of six which M&S said will feature competitions, behind the scenes footage and in-store giveaways.
The second ad, themed on gifting, will launch on November 13, while ad three on party food is being unveiled on November 20.
Ads four and five, centred around Christmas Day and puddings will both be released on December 17, with classical singer and OBE Katherine Jenkins appearing in the fifth.
The sixth ad will air on December 26 focused on New Year’s Eve.
