“I love collaborating with smart, eco-conscious brands that truly care about our planet,” says Fiona Donnellan, the founder of Sustainable PR. “By crafting simple yet effective PR strategies and compelling stories, I help these brands shine.”
With over 12 years of experience in PR, journalism, and communications, Fiona has successfully elevated numerous Irish brands. Some of her clients include household names like Volvo, Etsy, and De’Longhi, as well as beloved local gems such as Achill Island Sea Salt and Sligo’s The Canopy and Cairde Sligo Arts Festival.
Since its launch in 2019, Sustainable PR has passionately promoted brands that share Fiona’s dedication to sustainability and ethical practices.
“Sustainability isn’t just a buzzword for me; it’s a way of life,” Fiona explains. “When I started my agency, it felt natural to partner with brands that uphold these values. My mission is to help them make a positive impact, aligning with consumers who prioritise ethical and eco-friendly choices.”
Fiona’s commitment goes beyond her professional endeavours. As a Climate Ambassador with An Taisce, she actively advocates for environmental education and action. Additionally, as a proud member of 1% for the Planet, Sustainable PR donates 1% of its annual profits to conservation efforts in Ireland.
Over the past five years, Sustainable PR has collaborated with over 50 sustainably-focused clients, sharing their inspiring stories and helping them achieve remarkable media exposure. The agency offers a wide range of services, including social media management, brand strategy, press releases, event planning, influencer marketing, and creative campaigns. With a deep understanding of Ireland’s PR and communications landscape and robust media connections, Sustainable PR secures top-tier coverage in print, online, radio, podcasts, and TV.
As Sustainable PR celebrates this exciting milestone, the agency reflects on its impactful journey and eagerly anticipates continuing to champion sustainable brands. “There’s a growing global consciousness about environmental and social responsibility, and Sustainable PR is here to support that shift,”
Fiona adds. “I hope to inspire more people to make thoughtful, mindful purchases instead of overconsuming.”
